Every product needs an effective sell sheet to communicate the product line and key details. The mock-up above is a working copy of a sell sheet for Freedom Enterprises, a medical cannabis company that manufactures “edibles”. The plan for the next draft is to include actual size images of product, contact information and additional details (TBA).


Challenge: How do you take a product list and distill the most important information in a more detailed product sell sheet?
Solution: Create a list of common details within the product line, create column headers for uncommon details, and utilize color bars to match the package colors, denoting product experience.